WENDY DIO SAYS KISS’ GENE SIMMONS’ ATTEMPT TO TRADEMARK “DEVIL’S HORN” HAND GESTURE IS “DISGUSTING”
Tim Kennealy of the TheWrap reports:
Following news that KISS frontman Gene Simmons is attempting to trademark the “horns” hand gesture, TheWrap spoke to Wendy Dio, widow of deceased singer Ronnie James Dio, who’s widely credited with popularizing the hand gesture.
Wendy’s assessment of Simmons’ trademark bid? It’s “disgusting.”
“To try to make money off of something like this is disgusting,” Dio told TheWrap. “It belongs to everyone; it doesn’t belong to anyone. … It’s a public domain; it shouldn’t be trademarked.”
Dio was quick to note that her husband — who fronted groups including Black Sabbath and Rainbow — shouldn’t be credited with the gesture either. As she noted, the singer, who died in 2010, adopted the hand gesture from an old Italian sign that he picked up from his grandmother, which is used to either ward off evil or give the evil eye, depending on how it’s employed.
Dio also noted that the rock band Coven used the hand gesture, as displayed on the cover of the group’s 1969 debut album, while the cartoon version of John Lennon flashes a similar sign on the cover of the Beatles’ Yellow Submarine album, released in 1969.
Dio characterized Simmons’ effort to trademark the hand gesture as “a joke,” and noted, “It’s just crazy.”
“It’s laughable, I think, quite honestly,” Dio said, likening Simmons’ trademark bid to trying to trademark the bird or the peace sign. “I think he’s made a complete fool of himself.”
Read more at TheWrap.